Should I read a book about my unconscious mind?

In his latest book, “Subliminal,” Leonard Mlodinow, a theoretical physicist who has been developing a nice sideline in popular science writing, shows how the idea of the unconscious has become respectable again over the past couple of decades. This development has been helped by rigorous experimental evidence of the effects of the subconscious and, especially, by real-time brain-scanning technology that allows researchers to examine what is going on in their subjects’ heads.

From a review of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow, in The Economist, April 28, 2012

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